Beyoncé puts on a very busty display in plunging blazer dress and puffs on a cigar as she joins husband Jay-Z and Cher at California horse racing event to promote her whiskey brand SirDavis

By Milly Veitch For Mailonline 11:14 08 Oct 2024, updated 15:27 08 Oct 2024

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Beyoncé ensured all eyes were on her as she sported a daring minidress to the first-ever California Crown at the weekend, to promote her new alcohol brand.

The iconic singer, 43, took to her Instagram on Tuesday to share a slew of striking shots from the horse racing event, joined by her husband Jay-Z.

She commanded attention in a checked blazer dress that left her long legs on full display, with a plunging neckline that exposed her ample cleavage.

Beyoncé gave her look added sophistication by draping a coordinating coat over her shoulders and posed with a wide-brimmed black hat.

Queen Bey boosted her height with pointed stilettos and toted a woven handbag, with her blonde hair styles in flawless curls.

The hitmaker sported black glasses as she puffed away on a cigar and enjoyed a glass of her new American Whisky, SirDavis.

Beyoncé posed alongside legendary singer Cher at the race track, as well as fellow singer and one of the collaborators on her latest album, Cowboy Carter, Shaboozey.

Pulling a slew of playful poses, the musician simply captioned the photos: 'Look at that horse'.

The California Crown as billed as a day-long event combining thoroughbred horse racing, elevated dining and live entertainment.

SirDavis was a sponsor for the event, with the brand emblazoned all over the stands, and guests treated to samples of the spirit.

While Beyoncé’s haircare line, Cecred, was also advertised on the race track, which was also attended by Hollywood stars like Sharon Stone and Damson Idris.

Her whiskey brand SirDavis in partnership with Moët Hennessy is a tribute to her great-grandfather, Davis Hogue, who had been a moonshiner during the Prohibition era in the American South.

The mother-of-three first unveiled the alcohol line in August and launched it in stores last month.

She also recently released a slick new advertisement for the drink, with Jay-Z making several cameos.

Beyoncé looked like a goddess in a shimmering gold gown and Marilyn Monroe-style blonde wig in the video she shared on Instagram.

The ad takes place at a retro-Hollywood glamorous party that the Texas Hold 'Em singer floats through while holding a glass of the amber-colored liquid.

As the party scene's frivolity unfolds the song Laisse-moi respirer by The Vrooming Crew and Delores plays in the background.

A long table is set for dinner as Beyoncé sits next to her rapper husband, who is resplendent in a black, three-piece tuxedo.

In another scene, she sits in front of a window with the Eiffel Tower lit up behind her in the distance, while her whiskey is prominently featured throughout.

The Drunk in Love singer explained that her whiskey has been years in the making.

In a statement, she said: 'I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling.

'When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.

'In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.'

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